Paytm revolutionized the digital payments industry when it launched the QR-based payment method and on-boarded millions of neighborhood stores to accept digital payments. This move will further benefit the small kirana stores as they are well-versed with the digital payments and are now receiving money directly into their bank accounts. While Paytm app has a large use-case from bill payments to travel bookings, other apps are still relying on incentivized P2P model.  

Paytms success became an inspiration for Americas Google and Facebook-Whatsapp to launch payment services in India.. 200-250 crores to increase the adoption of Paytm at offline retail stores. It was the very first moment in Indian history when a small shopkeeper could also accept digital payments without investing in a POS machine.India’s digital payments leader Paytm is running a mega-marketing campaign of Rs. In this campaign, Paytm is  stickers educating its large consumer base to scan any QR code of any company such as BHIM UPI, Google Pay from the Paytm app to make the instant payment